About the Authors: Chris & Lisa Churakos Chris and Lisa Churakos are the founders of Rakos Media Group, where they specialize in turning digital "noise" into measurable business equity. With a combined expertise spanning high-ROI PPC, technical SEO, and Conversion-First website design, they help service-based businesses stop renting attention and start owning their markets. As early pioneers of the Search Everywhere Framework™, Chris and Lisa are currently leading the shift into AI SEO (GEO/AEO), ensuring their clients remain the "referenced authority" across both traditional search engines and modern AI agents like ChatGPT and Perplexity.