Build A System That Consistently Brings In New Customers, Organically
Find your opportunities. Build your visibility. Convert who shows up.
Three modules. Three proven frameworks for your business. By the end, you won't just understand the what, you'll learn how.
Know exactly where your opportunity is, based on real search and buyer data, not guesswork.
Build the visibility AI search tools and Google's new standards actually reward.
Turn that visibility into action with pages that move people toward a decision.
Things have changed online and we're going to help you catch up.
Customers aren't just using Google search. They're asking AI tools to summarize, compare, and recommend, sometimes without ever visiting a website at all. If you're not part of that conversation, none of your other marketing matters. Showing up is getting a seat at the table. If you don't have a seat at the table, you won't eat.
Traffic feels off, and you can't explain why. The numbers used to be more predictable. Something changed and no one told you what.
You don't know what AI is saying about you. ChatGPT and Perplexity might already be answering questions about your business, or recommending a competitor instead.
Your site looks fine, but it isn't working. Visitors land, look around, and leave. You can't pinpoint exactly where it breaks down.
"AI SEO" sounds important, but no one's explained it. You've heard the term. You don't yet have a plan that turns it into something you can act on.
What's Inside?
3 Proven Frameworks To That Will Help You Get More Visibility & Convert Browsers Into Buyers.
Get Clear
Built on the Opportunity Atlas™Before you change anything, you need to understand how people actually search for what you offer, what they're asking AI tools right now, and where the real opportunity sits between you and your competitors. This module replaces guesswork and "ideal client" exercises with buyer intent and buyer psychology pulled directly from search and AI data.
- Learn what content you can implement that attract BUYERS not browsers or information seekers.
- Know what people are actually asking AI tools like ChatGPT and Perplexity when they're looking for products or services you offer.
- Learn WHO is searching, WHERE they are searching, WHAT words they are using, and HOW to implement that knowledge
- Find NEW opportunities in your market for people who are UNDERSERVED or not being served at all.
- Understand who actually buys from businesses like yours, based on real buyer intent and psychology, not a persona built from assumptions
Get Found
Built on the Search Everywhere Framework™Search has changed, and that's why traffic that used to come in steadily has dropped for a lot of businesses. This module explains what's actually happening, how AI is reshaping traditional search, what Google's new standards mean for you, and what to do about it across the things you can control: your digital footprint and your website.
- Learn how to get the right traffic to your website.
- Learn what Google and AI need on your website so they can present you as an option
- Learn how to optimize ALL your digital assets, not JUST your website.
- Know how to structure your website's navigation and pages around location and service, the way customers and AI systems expect
- Know exactly what should be on those pages and how to structure the content so AI systems can read, understand, and reference it
Get Paid
Built on the Conversion Compass™Once people can find you, this module makes sure they take action when they arrive. You'll go through the Conversion Compass™ framework in full, the same one Rakos uses to audit client pages, applied directly to your own site.
- Using our Conversion Compass™ framework learn how to convert visitors into buyers.
- Know how to evaluate your own pages for clarity, trust, and friction using the same standards Rakos applies for clients
- Have a prioritized list of fixes for your highest-traffic or highest-intent pages
Unlock Your Growth
Full Course Access
- All three modules: Get Clear, Get Found, Get Paid, with concept lessons and step-by-step implementation walkthroughs
- Weekly live office hours with Chris and Lisa to get your questions answered and get unstuck
- End-of-module feedback on your opportunity map, visibility plan, and conversion audit
- A working plan for your own business by the end of the course, not just notes
Who's Behind This
This course is taught directly by the people who built the frameworks. Here's what working with them actually looks like.
Lisa Churakos
Co-Founder, Rakos Media GroupLisa is an experienced business coach credited with helping hundreds of businesses grow and scale through sales, marketing, and automation. She has been contracted by the NYS Small Business Development Center to help small business owners build marketing strategies for growth, and she leads weekly office hours for this course.
Chris Churakos
Co-Founder, Rakos Media GroupWith 8 years in SEO, Chris focuses on building your businesses digital footprint to give you the best chance of getting found. As an early pioneer of the Search Everywhere Framework™, he also co-leads weekly office hours for this course.
Who It's For
Before You Enroll
Honest answers to the questions you're probably already asking yourself.
This is for you if
- You're responsible for marketing results and need to understand what's actually changing in search right now
- You're tired of guessing what to post, write, or fix next
- You want a working plan for your own business, not a library of generic videos
- You'll show up to office hours and submit your work, even if it's not perfect
This isn't for you if
- You're looking for someone to do the work for you without your involvement
- You want a passive video library you'll get to "eventually"
- You're not willing to look honestly at your own website or messaging
- You need an enterprise-level technical SEO deep dive beyond AI search fundamentals
This is the first time this course is running. How do I know it'll be worth it?
Because it's the first cohort, you're getting more direct access to Chris and Lisa than future cohorts will likely have, weekly office hours with both of them, and feedback on your work at the end of every module. The frameworks themselves, Opportunity Atlas™, Search Everywhere Framework™, and the 5 Conversion Levers™, aren't new. They're the same frameworks Rakos uses with paying agency clients. This course is the first time they've been packaged for business owners to apply themselves.
How much time does this take each week?
Plan for two to three hours a week: time to go through the lessons for that module, complete the implementation steps for your own business, and join office hours if you have questions. The work is designed to apply directly to your business, not as homework on top of your business.
What if I fall behind?
This is exactly why the end-of-module submissions exist. If you're behind, office hours with Chris and Lisa are where you say so and get help catching up. The structure is built so you don't quietly disappear for a few weeks and never come back, which is what happens with most self-paced courses.
Do I need technical skills or a marketing background?
No. The course is written for business owners and marketing leads, not developers. Where something technical comes up, like structured data or AI retrieval readiness, it's explained in plain language with a clear next step, not jargon.
Is this just SEO with a new name?
No. SEO is one part of it. This course covers how AI search tools like ChatGPT, Perplexity, and Gemini are becoming a new way customers find and choose businesses, and what that means for your website, your messaging, and your visibility strategy as a whole. Module 3 also covers conversion, getting the people who find you to actually take action, which traditional SEO courses don't touch.
I already have an agency or a marketing person. Is this still useful?
Often, yes. This course gives you the language and framework to evaluate what your agency or team is doing, ask better questions, and spot gaps, which is part of why Module 2 includes the exact questions to ask an SEO agency to find out if they actually know what they're doing.
SECURE YOUR SPOT!
What Our Attendees Say
★★★★★
“The insights from Rakos Media Group were transformative. Our organic traffic has doubled, and we’re finally seeing the results we’ve been aiming for.”
Emily T., Marketing Director
★★★★★
“This training was a game-changer. We’ve implemented the strategies and our visibility has skyrocketed. Highly recommend!”
Michael S., Business Owner
★★★★★
“I walked away with actionable strategies that I could implement immediately. My site’s performance has never been better.”
Sarah K., Digital Strategist
