In this article, we show you how to write a prompt that will produce copy that converts.

AI changed the game. But the winning play is not the tool. The winning play is the prompt. If you give the AI vague input, you get vague output. Poop in, poop out. If you give it sharp context, tight constraints, and a repeatable template, it returns usable, high-converting copy in seconds. This matters for one person marketing teams, solo entrepreneurs, coaches, and ecommerce owners who need results fast and cannot waste time guessing.

Trust me guessing is very expensive. I learned this the hard way early on in my career but back then we didn't have the data or good internet to tell us the story. ☎️(I hear the dial up now...ugh)

Advice before you start: Get a little ruthless with your data. Be generous with your experiments. 👈🏼

This guide walks you through a full, practical workflow. You will learn why prompts matter, what a prompt template looks like, how to test and optimize copy using conversion rate optimization principles, and how to fold the Funnel Funder bundle into your process so you get repeatable wins.

Links: Funnel Funder: rakos.thrivecart.com/funnel-funder. A-B testing primer: https://rakosmediagroup.com/how-to-do-a-b-testing-a-complete-guide-for-beginners-who-want-results/

Part 1

Why prompts are the secret weapon AI like ChatGPT is a high-performance copy machine if you feed it the right inputs. A great prompt does three things.

1. It defines role and outcome. Tell the model who it is and what success looks like.
2. It constrains the output. Give length limits, tone of voice, and target audience.
3. It provides context and signals. Include product details, customer pain points, proof points, and metrics to lean on.

Think of a prompt like a recipe. (I hate cooking, but this is the best analogy!) 🤣 Without a recipe, I'll make everyone sick at the dinner table. Same goes for a bad prompt!

If the recipe says “make a cake” you might get something edible, but not spectacular. If the recipe says “make a dense chocolate pound cake, gluten free, 9 inch loaf pan, serve with salted caramel drizzle,” the result will be consistent and repeatable. Prompt templates give you the recipe. Prompt templates save time. Prompt templates make outcomes predictable.

Part 2

The workflow: audit, prompt, test, optimize, scale Follow these steps to get from idea to measurable wins.

Step 1

Quick audit (15 to 30 minutes)

• Identify the page or funnel you want to improve. Examples: hero section of a sales page, product listing, welcome email, or a Facebook ad series.

• Record baseline metrics. Sessions, conversion rate, add to carts, purchases, CTR on ads, and revenue per session. Use Google Analytics 4, your ad platform, and your ecommerce reporting.

• Capture existing assets: headline, sub-headline, 3 product benefits, price, guarantee, and a single customer quote or stat.

Step 2

Pick the prompt template for the job Choose a template that matches your goal: headlines, hero copy, long-form product description, email sequence, or ad variations. Below are ready-to-use templates you can copy and paste.

👉🏼BE AS SPECIFIC AS POSSIBLE WITH YOUR IDEAL AUDIENCE/CLIENT AND THE PROBLEM YOU SOLVE. YOUR PROMPT SHOULD BE AT LEAST A COUPLE PARAGRAPHS OF DETAIL! 👈🏼

Sales Page Copy Prompt

Landscaper Full Sales-Page Copy Prompt
(For residential or commercial landscaping services)
Prompt:
 “Assume the role of a high-ticket copy strategist. Write a full-length sales page in Rakos style for a landscaping company.
 Company Info:
 • Brand Name: [LANDSCAPER]
 • Service Region: [REGION]
 • Core Services: [SERVICE_1], [SERVICE_2], [SERVICE_3]
 • Ideal Client Type: [HOMEOWNERS/PROPERTY_MANAGERS/etc.]
 • Primary Pain: [CURRENT_PROBLEM e.g., patchy lawn, dated curb appeal]
 • Main Outcome: [DESIRED_RESULT e.g., magazine-worthy yard, higher property value]
 • Proof Assets: [CASE_STUDY_METRIC], [STAR_RATING], [YEARS_IN_BUSINESS]
 • Guarantee/Unique Angle: [GUARANTEE_OR_DIFFERENTIATOR]
 Page Structure Requirements:
Headline (max 12 words)


Empathy Hook Paragraph (2 sentences)


Vision Section – paint the dream outcome (3–4 sentences)


Before/After Bullets – list 4 “then vs. now” contrasts


Service Snapshot – one-paragraph overview of each core service


Social Proof Block – 2 short testimonials (<25 words each)


Process in 3 Steps – simple, numbered, each <12 words


Guarantee/Trust Badge Line (1 sentence)


Call to Action – action verb + urgency, <14 words
 Stylistic Rules:
 • Present tense, second person (“you”) except brand references as “they”
 • Punchy sentences, no fluff, no em dashes
 • Metaphor or nature imagery is welcome—but keep it tight
 • Output as clean markdown with H2s for each major section” 

Once you get a great result, copy and paste it into a document. Tell ChatGPT to "remember this"

Chain the Offer Logic

Using chain-of-thought reasoning, explain why [PRODUCT/SERVICE] is a logical next step for someone experiencing [PAIN POINT].
 Then write a short persuasive blurb that leads with that logic.
Audience: [IDEAL CLIENT]


Pain Point: [PAIN POINT]


Offer Outcome: [WHAT THEY GET]


Tone: [BRAND TONE]


🪙 Turns a rational decision path into readable copy. Great for SaaS, coaching, and premium service offers.

Ad copy pack prompt

You are an expert ad creative specialist, the elite of the top 1%. Generate 6 ad variations for Facebook and 6 for TikTok. Each variation includes a 25-character hook, a 90-character primary line, and a 2-sentence description. Audience: [IDEAL CUSTOMER]. Include one version optimized for storytelling and one optimized for pain points. Solve [THIS SPECIFIC PAIN]. The tone is _____. 

Step 3

Run the prompts and generate variations

• Always ask for multiple variations. At minimum ask for 6 headlines and 3 hero blocks. More options increase odds of a winner.

• Use temperature 0.2 to 0.5 for predictable, conversion-ready results.

• Include examples. If you liked a past headline, add it as a style example.

Step 4

Quick human edit and alignment

• Rapidly scan output and pick two favorite variants for testing.

• Edit only to align with brand facts, legal claims, and exact offers. Do not rewrite for voice if the Funnel Funder bundle includes tone presets. Use those. You can train the funnel funder for your brand tone.

• Save any prompt tweaks you made as a new template. Prompt iteration is part of the process.

Step 5

A/B test like a pro You will not hit a home run on the first try. That is normal. That is why we A/B test. Use the Rakos A/B testing guide: https://rakosmediagroup.com/how-to-do-a-b-testing-a-complete-guide-for-beginners-who-want-results/

Part 3

Promptable combined with the Funnel Funder bundle gives you a ready-made stack of prompt templates designed to output copy, tests, and analysis you can paste directly into your website or funnel. That is the difference between tinkering and shipping.

What the Funnel Funder arms you with

• Ready-to-run prompt templates for headlines, ads, emails, landing pages, objection handling, upsells, and cart recovery. These templates are tuned for conversion and easy to edit.
• CRO diagnostic prompts that ask the model to identify friction, prioritize fixes, and output minimal viable test variations. Instead of vague guesses, they get testable hypotheses.
• Funnel-mapped workflows so they can go from brief to live test in minutes. Each template links to the next step: generate, test, analyze, iterate.
• Versioned lifetime updates so templates evolve with changes in AI models and search behavior. When best practices change, the pack changes with them.
• Cross-channel pack that includes prompts specifically formatted for pages, email, paid ads, and social creative so winners scale across channels.

Part 4

Practical prompt engineering tips you must use These small changes make a huge difference.

**Note: for every prompt tell your ai tool this "you are an expert xyz, the elite top 1% in xyz" "ask me clarifying questions to improve your accuracy"

1. Be explicit about role and outcome Bad: Write an email for a product. Better: You are a direct response copywriter. Write a 3-email welcome series that moves a new lead toward purchase in 7 days. Each email must have a subject line under 60 characters and a single CTA.
2. Provide constraints and format requests Tell the model how to format output. Ask for numbered lists, labeled variations, and exact character limits.
3. Use few-shot examples If you want a particular cadence, paste 2 examples you liked. The model will mimic structure and rhythm.
4. Ask for critiques and scoring After you get copy, ask the model to score each variant on clarity, urgency, and relevance on a 1 to 10 scale. That gives you a quick decision proces for picking test winners.
5. Store prompt versions and results Every time you tweak a prompt, save it with a short name and date. Keep a simple spreadsheet with prompt name, inputs, output, and A/B test results. This builds a library of proven templates.

Part 5

Measure what matters and iterate fast Pick three KPIs and focus on them: click through rate, conversion rate, and revenue per visitor. Avoid vanity metrics. Connect your tests to real business outcomes and record them.

Example KPI workflow

• Day 0 baseline. Measure: sessions, conversion rate, engaged session, bounce rate, or revenue per session.

• Day 1 to 14 test headline A vs headline B. Monitor CTR, button clicks, sign ups, or add to cart.

• Day 15 analyze and declare winner if confidence achieved. If not, iterate on new hypothesis using Conversion Compass (included in the Funnel Funder).

• Day 30 roll winner to email subject lines and paid ads. Measure cross-channel uplift.

If you run marketing alone or on a tiny team, you cannot afford slow experiments. Prompts give you leverage. Prompt templates give you predictable leverage. The Funnel Funder pack with Promptable is built for people who need fast, measurable wins. It gives they the templates, the prompts, and the CRO prompts to not only write copy that converts in seconds but also analyze and tweak it until it wins.

Get started today: rakos.thrivecart.com/funnel-funder

If you want a guided checklist and the A/B testing fundamentals, read this practical guide and bookmark it: https://rakosmediagroup.com/how-to-do-a-b-testing-a-complete-guide-for-beginners-who-want-results/

Go build, test, and scale. Rinse and repeat!

FAQ

What is Funnel Funder and Promptable?

Funnel Funder is a ready-made prompt pack built for Promptable. It contains modular prompt templates for headlines, ads, emails, landing pages, objections, and CRO diagnostics so a solo marketer can generate, test, and scale high-performing copy fast.

Do I need Funnel Funder to write good prompts?

No. Anyone can write prompts from scratch. Funnel Funder saves time and reduces guesswork by delivering battle-tested templates, labeling styles, and CRO workflows they can reuse and iterate.

How do prompts improve conversion rates?

Prompts force clarity. A tight prompt specifies role, audience, outcome, constraints, and examples. That structure produces repeatable, focused copy. Paired with A/B testing, prompts turn guesswork into measurable improvements.

What is the fastest way to get a win with these prompts?

Pick one high-traffic page or ad, generate 12 headline variations, pick two, and run a clean A/B test. Look at CTR and add-to-cart as early signals. Iterate on the winner.

How do I avoid AI hallucinations or incorrect claims?

Treat AI output as a first draft. Always verify facts, pricing, guarantees, and legal language. Use the model to generate copy and a second prompt to fact check and flag risky claims.

How should I store and version my prompts?

Keep a simple spreadsheet: prompt name, inputs, output, test results, and date. Version names make it easy to roll back or repeat tests that worked.

Will Funnel Funder keep working as AI models change?

Yes. Funnel Funder includes lifetime updates. Templates are versioned and refined as models and search behavior evolve so they stay useful across updates.

Where do I paste the FAQ schema on my WordPress site?

Lisa Churakos is founder and strategist at Rakos Media. Rakos Media builds high-performance funnels, AI-powered SEO, and conversion systems for solo entrepreneurs, coaches, and small businesses.